Your Path Coaching and Consulting is partnering with the Downtown Ashland Association and SCORE Richmond to host two free marketing workshops this February. These sessions provide local business owners with the tools they need to refine their brand and reach the right audience.
Workshop 1: Defining Your Value Proposition
Part of the Entrepreneur Bootcamp Series
Before you can sell effectively, you must articulate why your business is the best choice. This workshop focuses on identifying your "Unique Selling Proposition" and crafting a message that differentiates you from the competition.
Date: Wednesday, February 4, 2026
Time: 6:00 PM – 7:30 PM
Location: Ashland Branch Library (Conference Room)
201 S Railroad Ave, Ashland, VA 23005
Cost: Free
Register: Ashland Business Bootcamp
Workshop 2: Defining Your Target Customers
In Partnership with SCORE Richmond
Identifying your ideal client is the foundation of any successful business. This session covers how to define your target market to better refine your marketing channels, customer relationships, and pricing strategies.
Date: Tuesday, February 24, 2026
Time: 6:00 PM – 7:30 PM
Location: Atlee Branch Library
9212 Rutlandshire Drive, Mechanicsville, VA 23116
Cost: Free
Register: Hanover Business Seminars
Why Attend These Marketing Workshops in Hanover County?
Generic marketing is expensive and ineffective. These collaborative sessions are designed to help you:
Connect & Collaborate: Network with fellow Hanover and Ashland entrepreneurs.
Refine Your Strategy: Gain actionable insights into customer behavior and brand positioning.
Access Expert Resources: Leverage free tools from local economic development partners and SCORE mentors.
Space is limited for both sessions. Secure your spot by registering at the links provided above.
