Free Business Workshops: Marketing Guidance For Hanover County Entrepreneurs.

Your Path Coaching and Consulting is partnering with the Downtown Ashland Association and SCORE Richmond to host two free marketing workshops this February. These sessions provide local business owners with the tools they need to refine their brand and reach the right audience.

Workshop 1: Defining Your Value Proposition

Part of the Entrepreneur Bootcamp Series

Before you can sell effectively, you must articulate why your business is the best choice. This workshop focuses on identifying your "Unique Selling Proposition" and crafting a message that differentiates you from the competition.

• Date: Wednesday, February 4, 2026

• Time: 6:00 PM – 7:30 PM

• Location: Ashland Branch Library (Conference Room)

  • 201 S Railroad Ave, Ashland, VA 23005

• Cost: Free

• Register: Ashland Business Bootcamp

  
  

Workshop 2: Defining Your Target Customers

In Partnership with SCORE Richmond

Identifying your ideal client is the foundation of any successful business. This session covers how to define your target market to better refine your marketing channels, customer relationships, and pricing strategies.

• Date: Tuesday, February 24, 2026

• Time: 6:00 PM – 7:30 PM

• Location: Atlee Branch Library

  • 9212 Rutlandshire Drive, Mechanicsville, VA 23116

• Cost: Free

• Register: Hanover Business Seminars

Why Attend These Marketing Workshops in Hanover County?

Generic marketing is expensive and ineffective. These collaborative sessions are designed to help you:

• Connect & Collaborate: Network with fellow Hanover and Ashland entrepreneurs.

• Refine Your Strategy: Gain actionable insights into customer behavior and brand positioning.

• Access Expert Resources: Leverage free tools from local economic development partners and SCORE mentors.

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Space is limited for both sessions. Secure your spot by registering at the links provided above.