Free Business Workshops: Marketing Guidance For Hanover County Entrepreneurs.

Your Path Coaching and Consulting is partnering with the Downtown Ashland Association and SCORE Richmond to host two free marketing workshops this February. These sessions provide local business owners with the tools they need to refine their brand and reach the right audience.

Workshop 1: Defining Your Value Proposition

Part of the Entrepreneur Bootcamp Series

Before you can sell effectively, you must articulate why your business is the best choice. This workshop focuses on identifying your "Unique Selling Proposition" and crafting a message that differentiates you from the competition.

• Date: Wednesday, February 4, 2026

• Time: 6:00 PM – 7:30 PM

• Location: Ashland Branch Library (Conference Room)

  • 201 S Railroad Ave, Ashland, VA 23005

• Cost: Free

• Register: Ashland Business Bootcamp

  
  

Workshop 2: Defining Your Target Customers

In Partnership with SCORE Richmond

Identifying your ideal client is the foundation of any successful business. This session covers how to define your target market to refine better your marketing channels, customer relationships, and pricing strategies.

• Date: Tuesday, February 24, 2026

• Time: 6:00 PM – 7:30 PM

• Location: Atlee Branch Library

  • 9212 Rutlandshire Drive, Mechanicsville, VA 23116

• Cost: Free

• Register: Hanover Business Seminars

Why Attend These Marketing Workshops in Hanover County?

1) Being a Small Business Owner is stressful

Running a small business is stressful. You are responsible for developing a business model that can generate enough revenue to cover all of your expenses, with the hope that you make enough money to justify continuing to stay in business. The stress can be even higher when you have a team of employees whom you are also responsible for paying. You know to be successful, you have to be clear on who your ideal customers are. You also believe, in your gut, that if your ideal customer chose to purchase your product or service, their life would be better. But how do you close the gap between customers who don't know you exist and those who become loyal repeat customers?

2) Workshops can reduce your stress

The two free workshops we are offering in February get right to the heart of marketing and niching. Face it, consumers have more options than ever. AI has made it easier to find answers to questions, Amazon has made it easier to deliver products from all around the world to customers' doorsteps, and traditional marketing and advertising techniques are not as effective as they once were. To stand out in a crowd, you must provide products and services that are unique, specific, and tailored to your consumer. The path to running an effective small business requires you to define who you serve and how you serve them better than anyone else.

• During our Defining Your Value Proposition Workshop, we will discuss key concepts from Alexander Osterwalder and Yves Pigneur's book "Business Model Generation" and how you can use the Business Model Canvas to define your marketing niche.

• During our Defining Your Target Customers Workshop, we will show you how to use AI to research potential customer segments and define your ideal customer. ‘’

Attending both of these workshops will provide you with frameworks to clarify your marketing strategy, so you can confidently pursue a specific target customer and clearly articulate the value you can offer them.

Mark your calendar, and plan to attend these workshops presented by Business Coach Dorian Cunion of Your Path Coaching and Consulting.