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Peter GIlliam, MD

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Leader's intent has gained popularity as an approach to leading teams. Although it originated in the military, it has been adapted for the business world through executive leadership training programs and books. The concept of this approach is simple: instead of leaders trying to plan for every possible outcome and process, they

  • Set business objectives

  • Communicate why they are important

  • Outline guiding principles

  • Define key deliverables 

  • Request brief back from the team

  • Empower their teams to make decisions and take action to achieve goals. 

This approach allows flexibility, creativity, and innovation, enabling everyone to leverage their strengths to solve business problems.


Executive Coach Dorian Cunion

Delegate more with the leader's intent process.

I recently helped a client set a new approach with his office team around how they would attract more customers. The business owner's objective was to establish a set customer outreach process. He told me this was important because he wants to increase his employees' wages this year and needs the extra revenue to cover the added expense. We outlined guiding principles such as budget and key deliverables such as developing a new sales script. By the end of our discussion, he had a good framework to introduce to employees and gain their buy-in for transforming their approach to attracting new customers. 


One of the biggest challenges that most business leaders have is ensuring employees understand their vision. The leader's intent process calls for leaders to

  • Slow down

  • Articulate their vision

  • Put it on paper

  • Communicate it to their team

Once leaders communicate their intent to their team, they must provide time for employees to ask questions and provide feedback. After all questions have been answered and concerns addressed, it is crucial for the leader to request a brief back. This will help ensure that employees understand what you want from them, and you can confidently empower the team, knowing they have the information they need to execute the business objective.


Verify understanding with a brief back.

A brief back is a simple yet effective way for a leader to confirm that those working with them understand their vision and the parameters associated with the task they are delegating to employees. The brief back starts with a simple question:

" Tell me what you heard?"


This question allows the employee to share their interpretation of the conversation so that the leader can validate that they are on the same page.


Key call out: you must ensure your team understands what you communicate. 


In many cases, the brief back process allows the leader to clarify their ask and to ensure alignment with their employees. It is common for leaders not to have complete clarity about what they want until they can discuss it with others. The brief back process allows everyone involved to confirm their understanding of the business objective, its importance, guiding principles, and key deliverables.


Summary 

In conclusion, the leader's intent approach is a powerful tool that can help improve business performance. It encourages leaders to communicate better and confirm understanding. This approach unlocks motivation, innovation, and creativity by eliminating micro-managing and allowing employees to be more involved with the planning process. The brief back step can help ensure the leader and employees are on the same page. As businesses evolve and grow more complex, leaders must change their approach to leading teams. The leader's intent approach is the solution for positioning yourself to delegate more and worry less.




Thank you for reading this blog

Executive Coach Dorian Cunion

As an executive coach and small business consultant, I guide small business owners and business professionals in achieving their professional and business goals.


Whether you want to start, transform, or improve your business or career, I can help you magnify your strengths, minimize weaknesses, identify threats, and take advantage of opportunities.





Have Feedback  Send me a note at

Email: dcunion@yourpathexecutivesolutions.com

Last year, a client came to me with a problem. He was frustrated because his retail store was not performing as well as he wanted. Despite his efforts to drive higher levels of accountability within his retail stores, he felt that little progress was being made around improving cleanliness, organization, and customer service. He would often have conversations with employees about job assignments. They would address the items he talked with them about but put in no extra effort to address other problems in the store that were visible and impacting customer satisfaction. He came to me seeking a way to transform the culture within his stores.




Executive Coach Dorian Cunion

We spent some time talking about his current approach. On a typical day, he would walk into the store, observe job assignments that had not been completed, and challenge the employees on why they were not getting more done. He would do this before saying hello, asking employees how they were doing, or acknowledging any progress they made since his last visit.

This conversation prompted me to ask the store owner, 


"How do you want your employees to feel when interacting with you?". 


After some thought, the owner said he would like them to feel motivated after interacting with him. He talked about his previous experience as an employee and how he worked hardest when he had a good relationship with his boss. He shared that his relationship with his boss was based on trust earned over time because his boss genuinely showed care and respect for him and the rest of his teammates. With this insight, we crafted a new approach to engaging with employees.


Four actions to improve retail store culture.

  1. He brought civility to the workplace. Instead of the owner coming in and jumping straight into business, I encouraged him to take things slower. He began to say hello to employees, ask them how their days were going, and about their families and life outside of work.

  2. He began to recognize small wins. Instead of focusing on all of the things the employees did not get done, he started to thank them for the small improvements they were making. The employees began to feel more appreciated and took more pride in completing tasks.

  3. He started to delegate more responsibilities to his manager. Instead of being the primary person holding employees accountable, he began to have more conversations with his manager about store performance and the manager's role in ensuring that employees were completing tasks.

  4. He invested time in training employees how to execute tasks to his expectations. When he observed that job assignments were not being completed to his expectations, he would check with the employees to understand if they knew the best way to complete the task. He would teach them how to complete the task efficiently and effectively if they did not.


The impact of happier employees.

These simple behavioral changes lead to cultural change within the store. Over the course of four months, the owner reported that the overall feel of the store changed. Employees seemed

  • happier to come into work

  • improved their execution of job duties

  • began to greet the owner by showing him what they had accomplished while he was gone

This change happened without the owner having to fire any employees or implement special incentives. He was able to start store culture change by

  • treating the employees with more dignity and respect

  • demonstrating appreciation for small wins

  • empowering his employees to take more responsibility for store conditions

  • ensuring they were adequately trained

By changing how he interacted with his employees, the owner was able to transform the culture within the store, which led to improved customer experience and higher sales.


Summary

Being a store owner is challenging. It is especially difficult when the employees who work for you are not motivated to perform at a high level. One of the secrets to success as a business owner is to manage your employees based on their potential. Your employees are capable of exceeding your expectations when you provide the resources and environment they need to thrive. Just like a rose will not grow with proper water, soil, and sunlight, your employees need direction, training, and positive reinforcement if they are going to reach their potential. The time you dedicate to building a great organizational culture will unlock the potential of your employees and organization.




Thank you for reading this blog

Executive Coach Dorian Cunion

As an executive coach and small business consultant, I guide small business owners and business professionals in achieving their professional and business goals.


Whether you want to start, transform, or improve your business or career, I can help you magnify your strengths, minimize weaknesses, identify threats, and take advantage of opportunities.





Have Feedback  Send me a note at

Email: dcunion@yourpathexecutivesolutions.com

Are you facing changes in your workplace that make you feel uncertain about how to navigate your career? You are not alone. Organizational restructuring and management turnover are happening at rates not seen since the last recession, creating heightened uncertainty in the workplace. As companies seek to keep up with AI advancements, rising costs, and tightening capital markets, more pressure is being put on employees to deliver higher results without incurring incremental costs.

neon lights saying change

Three skills you need to master

If you are in a situation where your role is changing significantly, there are three skills you need to master to position yourself for success.


Clarifying Expectations

Everyone must be on the same page regarding expectations when roles and responsibilities change at work. Sit down with your leader, and ensure you understand what they want you to accomplish. Getting clarity on desired outcomes and operating parameters can help you to understand what is important and the actions you are empowered to take to deliver against expectations.

Tea cup overflowing

If you are taking on an expanded role, understand if any tasks will be deprioritized or completely divested. As a rule, if you are currently working at capacity, you can only take on additional work if some of your previous work is removed.


When collaborating with clients, I frequently use a full teacup as a metaphor for capacity. If a teacup is full to the brim, and you add a tea bag, the cup will overflow and make a mess.


To make tea without creating a mess, leave some room for the teabag. By sitting down with your leader, discussing your current duties, and aligning with them on what tasks will be removed, you create the capacity to accomplish your goals without making a mess.


Leverage Your Network

The second skill you want to leverage is accessing your support network. Take a 360-degree look at those around you. Who might have skills, knowledge, or insights to help you navigate your new environment successfully?


Employees frequently struggle with change because they are unwilling to communicate to those around them that they need help. Part of the benefit of working within an organization is collaborating with people with a shared mission. Connect with others within your organization, share your challenges, and request assistance.


By casting a wide net and taking in feedback from multiple sources, you can gain clarity on the actions you need to take to thrive within your organization. You can also establish strategic partnerships that will allow you to exchange value with your co-workers for mutual benefit.


Secure Resources

The third skill you want to use is securing resources. You can do this by starting with the end in mind. Define the ideal end state, and craft a plan to take you from where you are today to where you want to be. Then devise a strategy for gaining what you need to accomplish your goals.


When change occurs, it is vital to determine resource needs. For example, if you were planning a road trip to the beach, you would take the time to decide how you would get there, along with what items you

ree

would need to bring to have a safe trip. You would take time to plan the trip to ensure you have enough gas, drink, food, sunblock, and other niceties necessary to make it to your destination and enjoy yourself once you get there.


Similarly, pausing to determine what resources you will need to navigate organizational change will help you reduce stress and find success. A few resources you may need are

  • more frequent meetings with your leader to align on priorities

  • additional training so you can effectively take on new tasks

  • extra budget so that you can deliver against raised expectations

  • more autonomy to make decisions without having to talk with leadership

The better you can articulate what you need to succeed and advocate for those resources, the better positioned you will be for success.


Summary

One constant thing in business is change—your ability to flow like water when your organization changes will position you for success. One of the things that makes water so unique is its ability to take on the shape of whatever it is in. Employees who can metaphorize themselves to fit into whatever environment their organization puts them in position themselves for long and successful careers.


Peter Drunker once said, "One can not manage change. One can only be ahead of it." The best way to stay ahead of the changes in your organization is to clarify what your leadership expects from you, leverage your network, and get the resources you need to succeed. This will allow you to stay ahead of the curve and be prepared for what is coming next.




Thank you for reading this blog

Executive Coach Dorian Cunion

Dorian Cunion is an Executive Coach and Business Consultant with Your Path Coaching and Consulting. He is a former retail executive with over 20 years of experience in the retail industry. He is a Co-Active coach who focuses on helping professionals and small business owners overcome insecurities, knowledge gaps, and lack of direction. He does this by assisting clients to tap into their values, recognize their strengths, and develop actionable strategies for growth.


Have you been trying to improve your career or business on your own but are not seeing success as fast as you desire?

Book a free discovery call to discuss your goals and how I can help you accelerate.




Have Feedback Send me a note at

Email: dcunion@yourpathexecutivesolutions.com


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