- Dorian Cunion
- Mar 24
- 4 min read
Updated: May 19
 At my core, I believe running a successful business is one of the most satisfying professional actions a person can take. Hobbies are great. They are fun pastimes, can help you meet other people, and craft solutions for problems at a small scale. The only problem with hobbies is that they tend not to pay the bills, which is why we all need a job.  Having a job is work. You can earn an income, be part of an organization, and acquire new skills. However, the problem with employment is that jobs frequently require you to do work that does not align with your strengths. You do not have much power or control over how they operate, who they serve, or the organization's values, norms, or practices. This misalignment can grow into frustration, annoyance, and burnout. The solution for some is self-employment.
Building a business from scratch is the one time when you have total power within an organization. You get to decide who you will serve, how you will serve them, and who you will work with. Yes, others get a vote. You will not be successful if you develop a solution no one needs, provide poor service, or treat those you work with poorly, but all those decisions are within your control. The remainder of this article provides a blueprint for small business owners to design a business that meets financial, lifestyle, and personal fulfillment goals.
The Blueprint for Reducing Small Business Risk
Nine out of 10 small business owners fail the first time they launch a business. The top three reasons businesses fail are lack of capital, knowledge, and poor business model design. The incredible thing about this statistic is that when they launch a second business, 90% of them are successful. They are successful because they learn from their mistakes, gain wisdom, and do a better job the second time. Wisdom is the key to business success.
There is only one way to gain wisdom: to seek knowledge. Knowledge can be gained through personal experience or from the experience of others. You do not have to be bitten by a snake to know it is dangerous. You were taught snakes are dangerous as a child, and you use that knowledge to make wise decisions when encountering snakes. The same is true within business. Knowing the risks and dangers of running a small business can provide a blueprint for making wiser business decisions.
Learning from Others
Over the last 20 years, I have acquired business knowledge. Some of it has come from books I read while studying business and economics at Randolph-Macon College. More was learned from professors as I acquired my MBA from the University of Maryland Global Campus. But most of my wisdom has come from reading over 60 business books and 1000 business articles, completing over 500 hours of workshops, and applying that knowledge towards a +20-year business career. Â
I have been everything from a sales associate, store manager, marketer, vice president, and now a small business owner, executive coach, and business consultant. I have the metaphorical scars from every significant mistake I have made over my career, and they are the source of the wisdom I share in my writings, coaching, and consulting. One of the benefits of being an executive coach and small business consultant who works across industries is that I get to see how universal most business challenges are. I can take what I learn from one business or industry and apply it to another.
Build your Learning Plan
Over the last 15 weeks, I have provided visibility to some of the knowledge I have gained throughout my professional career. As I have written each word, I have become more aware of the complexity and simplicity of running a business. Â If you are a small business owner seeking more knowledge and wisdom for running your business, review the 15 topics below. Each covers a different lesson that can help you run your business better.
Read the article that answers a current problem you are looking to solve and know that each topic is interconnected. Each business management skill or practice I share is maximized when combined with other skills. After reading the articles, if you need additional help applying what you learned, reach out. My mission as a coach is to help you acquire and apply the knowledge you need to be successful.
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Crafting and Communicating Your Vision
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Generating Revenue
Building a High-Performance Team
Must have Business Tools
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 If you have read this far, thank you for taking the time to review this blog. Running a small business is one of the most challenging and rewarding things you can do. If you would benefit from having additional support and guidance running your small business, please feel free to email Executive Coach Dorian Cunion at dcunion@yourpathexecutivesolutions.com or book a session to learn more about our services.
