YOUR COACH FOR
STRATEGIC PLANNING, LEADERSHIP, AND MANAGEMENT
LEADERSHIP DEVELOPMENT CENTER
Our free newsletter provides weekly tips on management, leadership, and career growth. Sign up for a weekly dose of battle-tested best practices for growing your career or business.
Peter GIlliam, MD
"Dorian helped me to get clarity on what I valued and develop
GOOCHLAND, VA – November 25, 2025 – As businesses prepare for the challenges and opportunities of the coming year, Your Path Coaching and Consulting is proud to announce a collaborative workshop titled "Focus Forward: Building Your 2026 Success Plan." Hosted in partnership with Bizworks and the Goochland Chamber of Commerce, this interactive session is designed to help local leaders turn their vision into a clear, actionable roadmap for sustainable success.
Event Details:
Date:Â Tuesday, December 02, 2025
Time: 3:00 PM – 4:30 PM
Location:Â Goochland Chamber of Commerce Office, 2931 River Rd W, Goochland, VA 23063
Why attend this strategy workshop?
During this workshop, participants will move beyond traditional planning that focuses solely on the bottom line. This workshop introduces participants to the Balanced Scorecard framework. By integrating this proven methodology, Your Path Coaching and Consulting will guide attendees in setting objectives across four critical perspectives:
Financial:Â Defining tangible financial goals and revenue targets.
Customer:Â Understanding and enhancing the customer experience and value proposition.
Internal Processes:Â Optimizing operational efficiency and key business processes.
Learning & Growth:Â Fostering a culture of continuous improvement, skill development, and organizational capacity.
This comprehensive framework is used by many Fortune 500 companies but can be leveraged by small business owners to simplify their goals and strategies into a one-page strategy document. Participants will leave not just with a list of goals, but with a better understanding of how people and processes come together to help business leaders attract customers and grow bottom-line income.
Providing Strategic Direction for 2026
"Strategy is about defining the things you will say no to," says executive strategist Dorian Cunion from Your Path Coaching and Consulting. "By partnering with Bizworks and the Goochland Chamber, we are excited to bring executive-level coaching and strategy workshops to our local business community. Our goal is to empower organizations to reach their full potential and create positive, lasting change."
Registration
Business owners, executives, and entrepreneurs interested in solidifying their 2026 strategy are encouraged to register immediately.
At Your Path Coaching and Consulting, we empower individuals and organizations to reach their full potential. We provide personalized coaching and consulting services tailored to your unique needs and goals, specializing in Executive Coaching and Business Consulting. Our mission is to inspire and empower individuals and organizations to create positive change and achieve sustainable success.
About Bizworks
BizWorks is a leading business support organization dedicated to fostering innovation, growth, and success for businesses, entrepreneurs, and start-ups. Through a comprehensive range of programs and services, BizWorks provides entrepreneurs and business owners with the resources, mentorship, and support they need to achieve their goals.
Â
About Goochland Chamber of Commerce
The Goochland Chamber of Commerce is the voice of business in Goochland County, advocating, educating, and connecting the business community.
As a small business owner, you're juggling a multitude of tasks, leaving you feeling overwhelmed, unproductive, and uncertain. You're not alone. Two years ago, we started working with a small business owner who was generating more debt than income. He was growing increasingly frustrated by how hard he was working and how little return he was getting for his efforts.
Your Path to Business Success
Implementing a Balance Scorecard
Over the last two years, we have implemented the 4 Disciplines of Execution (4DX) approach to transform his business. The 4DX approach requires leaders to focus on the wildly important, act on leading measures, maintain a compelling scorecard, and establish a cadence of accountability. The balanced scorecard we developed after our first two sessions, along with the weekly scorecard we made from that document, has helped to give his business more focus and consistency. Updating this weekly scorecard, reflecting on wins and developing solutions to address missed goals, has led to back-to-back years of double-digit earnings growth. The owner is now earning over 6 figures a year because he implemented systems and processes for setting goals, taking action, reflecting on learning, and continuously improving.
Many entrepreneurs struggle with prioritizing tasks and making strategic decisions. The balanced scorecard is a powerful tool that can bring clarity and control to your business. Major consulting firms such as the Boston Consulting Group and business schools like Harvard teach business leaders how to utilize this tool to drive higher levels of growth. You don't have to hire a big-time consulting firm or get an MBA to apply this concept. Throughout this article, I will share how to set up a balanced scorecard.
Financial Goals: The Foundation of Success
Financial goals provide a snapshot of your financial health. While you have autonomy in choosing your specific targets, consider these three key metrics:
Revenue: A strong indicator of how well your offering resonates with the market. Increased revenue suggests growing demand for your products or services.
Margin: This reflects your business's efficiency. Increasing the percentage of revenue converted into income can help you achieve profitability goals even if you don't experience revenue growth.
Payroll as a percentage of revenue: Labor is typically a company's most significant expense. Paying attention to the rate of revenue that goes towards labor can help you determine if you are getting the most out of your labor spending.
Pro tip: Review your financial performance for the past year and establish challenging but achievable targets.
Customer Goals: Converting customers into profits
You need customers to achieve your financial goals, but not all customers benefit your business equally. Establishing customer goals can help you focus on the customers who will fuel your financial goals. Define these three customer-centric goals:
Number of Customers: Determine the target number of customers you need to serve to achieve your financial objectives. This helps you visualize your lead generation needs.
Customer Frequency: How often do you want customers to purchase? This helps you strategize for repeat business and determine the overall number of customers you need to target.
Customer Satisfaction: Measure how well your product or service meets customer expectations. You can use metrics like Net Promoter Scores.
Pro tip: Calculate the lifetime value of a customer to help you determine how much you should be willing to spend to acquire a new customer.
Process Goals: Streamlining Operations
Process goals focus on the activities that drive your customer goals. Consider the processes you need to have in place to achieve your financial and customer goals. A few to consider would be:
Customer Acquisition Activities: Set goals around marketing efforts, such as social media impressions or website traffic.
Operational and Execution Activities: Focus on delivering consistent product and service quality. Establish goals that help you identify and improve the quality of your products and services.
Business Activities: Set goals for internal processes, such as financial reviews or stakeholder meetings, to ensure you dedicate time to key business drivers.
Pro Tip: Evaluate your current systems to identify bottlenecks that hinder your ability to attract and retain customers. Establish metrics to help you determine if you are removing those bottlenecks.
People Goals: Investing in Your Team
Our Power6 Leader program teaches business owners the success equation of culture x processes = results. Setting goals around selecting, developing, and inspiring your team will help you build an organizational culture that can leverage the processes you have in place to achieve your business goals. We encourage goals around the following:
Professional Development: Set goals for the amount of time you will dedicate to professional development to ensure you and your team have the knowledge and experience to lead effectively.
Performance Conversations: Identify current team gaps and collaborate with team members to develop individual development plans that foster growth in the skills, mindset, and experience necessary for success.
External Partnerships: Identify key external relationships, such as with marketing experts, coaches, lawyers, or accountants, and set practical goals for selecting and managing these key partners.
Pro Tip: Make a list of all your employees and key partners. Write down their strengths, weaknesses, and capabilities. Reflect on where you have gaps and how you can better leverage the talent around you.
Putting it All Together:
By setting these 12 goals and assigning metrics, you will gain clarity on your business objectives and learn how to effectively prioritize your time, money, and resources. Once your scorecard is built, establish a routine for reviewing your performance and identifying areas for improvement to achieve your goals.
Each time a new opportunity presents itself, ask, "Where does this fit into my scorecard?" If it does not align with helping you achieve one of these 12 goals, you should ask yourself if you should pursue this opportunity.
Developing a disciplined approach to running your business will help you stay focused, measure results more effectively, and learn more efficiently. The Balanced Scorecard offers a framework for strategic decision-making, enabling you to transition from feeling overwhelmed to feeling in control. It's a powerful tool for any small business owner seeking sustainable success.
Thank you for reading our latest blog. Hopefully, you now have a better understanding of a balanced scorecard and how it can provide clarity and direction. If you are looking for help in establishing your goals, start by revisiting our previous post. Over the last few weeks, we have covered each of these topics.
If you have any questions or want to sit down and discuss your current strategy, email Executive Coach Dorian Cunion at dcunion@yourpathexecutivesolutions.com
Download this free resource to get started on your balanced scorecard.
Â
One of the suggestions we provide clients is to leverage as many free resources as possible. If you don't have a SCORE mentor, visit their website, explore their resources, and find a mentor. Richmond | SCORE
Verizon Small Business Ready is also a valuable free resource that can help you understand various business concepts. Here is a link to their website Verizon Small Business Digital Ready - Landing
We are always here to help you on your path. Whether you are looking for thought or accountability partners, need help overcoming a mental block, or mastering a new skill, we will provide you with the guidance and support you need to achieve your business goals.
Experience Executive Coaching
Schedule a discovery call to learn how one-on-one coaching can help you to accelerate your career or business growth.
