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Peter GIlliam, MD

"Dorian helped me to get clarity on what I valued and develop 
a strategy that fit my fulfillment needs"

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As a business owner, you're constantly striving. You pour your heart and soul into your venture, but have you ever considered what needs your business must fulfill? Believe it or not, your company has its own hierarchy of needs.



Maslow's hierarchy of needs


Maslow's Hierarchy of Needs: A Refresher

For those unfamiliar, Maslow's hierarchy outlines five human needs, with the most basic physiological needs (food and water) at the bottom and the need for self-actualization (reaching one's full potential) at the top. The key idea is to focus on fulfilling lower-level needs before moving on to higher ones.


Applying Maslow to Your Business

Your business goes through similar stages of need fulfillment. Here's how Maslow's hierarchy translates to the business world:

  • Physiological Needs (Survival): In the early stages, your business is all about survival. You need steady customers to cover basic costs and keep the doors open.

  • Safety Needs (Security): Once established, you might prioritize security. This could involve building a financial safety net, diversifying your income streams, or focusing on customer retention.

  • Love and Belonging Needs (Community): As you hit your initial financial goals, you will have space to think about the impact you want to have on those around you. This could involve fostering a strong company culture, building relationships with vendors and partners, or giving back to your community.

  • Esteem Needs (Recognition): As your business matures and you begin making more of an impact in your community, you are likely to want recognition for the work you are doing. You might seek industry awards, positive press coverage, or shift marketing focus towards brand recognition to establish your reputation.

  • Self-Actualization Needs (Impact): Finally, some businesses reach a point where profit isn't the sole motivator. Focus shifts yet again towards providing transformational change and legacy building.


Needs Evolve, Strategies Adapt

The beauty of Maslow's hierarchy is that it highlights how needs change over time. Just like you wouldn't focus solely on water once you have food security, your business strategies should adapt as you progress through the hierarchy.


Reflection Questions for Business Owners

  • Where is your business on the hierarchy? Are you laser-focused on survival or ready to consider your impact on the world?

  • What strategies are currently driving your business? Do they align with your current needs?

  • How can you adjust your focus to address your evolving needs? Are you spending your time on the right priorities?


Summary

By understanding your business's needs through the lens of Maslow's hierarchy, you can make strategic decisions that ensure your company's survival and long-term success. Remember, a business that thrives grows not just in size but also in purpose and impact.



Thank you for reading this blog; share it with a friend.

Executive Coach Dorian Cunion

As a small business consultant, I assist small business owners in clarifying their business goals and strategies.


Whether you want to start, transform, or improve your business, I can help you magnify your strengths, minimize weaknesses, identify threats, and take advantage of opportunities.





Have Feedback  Send me a note at

Email: dcunion@yourpathexecutivesolutions.com

 

Ever wonder what large companies do to drive alignment? If you have never worked within a large organization, you might not know how important strategic planning is in aligning the different organizational functions and leaders. Most Fortune 500 companies go through an annual budgeting and planning process where they map out financial investments, key initiatives, and strategic objectives for the next 3 to 5 years. There is wisdom in this process. The more time you take to determine where your business is going and the key steps you need to take to succeed, the more confidently and quickly you can make day-to-day decisions.



Whiteboad with the words leadership, alignment, vision, and strategy

One of the more widely used systems for strategic planning is the balanced scorecard. Introduced in 1992 by Robert Kaplan and David Norton, the balanced scorecard encourages businesses to identify goals from a financial, internal business process, customer, and learning perspective. By establishing business goals from different perspectives, you can create a well-rounded approach to improving your business. This will help you avoid focusing too much on one area of your business while neglecting others.


Aligning Business Resources with Strategy

Your business does not have unlimited resources. How you spend your money, time, and resources today will determine your business capabilities and profits tomorrow. Business authors like Jim Collins and Patrick Lencioni have documented the risk of business leaders not allocating sufficient time for planning. The adage, measure twice, cut once is especially true in business. Defining where you want to be in 5 years will increase your likelihood of reaching your goal.


How to Build a 5-Year Plan:

  • Consider the impact that you want your business to make. What kind of legacy do you want to leave behind? What problems are you trying to solve for your customers? Answering these questions will help you to clarify what milestones you will need to accomplish over the next 5 years to achieve your goals.

  • Consider what people, resources, systems, and processes you need to reach your goals. Do you have the right team in place? Do you have the right technology? Do you have the right processes in place to support your growth? If not, what steps do you want to take to improve the infrastructure of your business? The organization you have today does not have to be the same as the one you have tomorrow. Being intentional about the changes you want to make will help you build a better tomorrow.

  • Set financial targets and define the revenue streams that will help you achieve those targets. How much revenue do you need to generate to reach your goals? What investments will you need to make to create more revenue? One of the hardest things for many business owners is accepting that financial progress is not a straight line. Frequently, you must invest in the short term to make more money in the long term. Being clear on your long-term goals will help you find the clarity necessary to invest in the people and capital you need today to reach your financial goals tomorrow.

Who should you include in this plan?

When you are developing long-term plans, it is prudent to get input from multiple perspectives. As the leader, you are the ultimate decision maker, but talking with your CPA, business coach, lawyer, mentors, employees, vendors, and even customers can help you make a more informed decision about the future of your business. The stakes are high; apply rigor to your thinking. You will never be able to anticipate every potential obstacle or future need of your business. Still, by talking to various people, you are more likely to come up with goals and plans that are specific, measurable, actionable, realistic, and time-bound.


What should your plan look like?

That is up to you. Many options will arise if you Google images and ask for a 5-year plan. Pick the one that works best for you. The most important aspect of this is the process, not the visual output. The time you take to think about where you want to be in 5 years and your conversation with others will help you find more clarity in your goals. I have posted the typical balanced scorecard I built with my clients. If you are interested, you can download the template and use it.


When should you update this plan?

Update your plan annually. Your long-term goals will change based on your short-term successes and learning. Re-evaluating long-term goals each year will help you to stay focused and refine your thinking.


Summary:

Building a 5-year plan is a best practice to help small business owners clarify their goals and lead more confidently. When you set out on a journey, having a clear vision of where you are going can help you prepare appropriately. The time you spend

  1. Defining your financial goals

  2. Identifying your ideal customer and how you will serve them

  3. Designing efficient and effective processes

  4. Crafting people selection and development strategies

will help you to have a blueprint for achieving your long-term goals.



Thank you for reading this blog

Executive Coach Dorian Cunion

I am a father, husband, executive coach, and former retail executive. My coaching expertise comes from 21 years of leading operations, sales, and marketing teams. I understand what it is like to feel stuck, undervalued, and underappreciated.

I also know what it takes to invest in professional development, climb the corporate ladder, and find fulfillment at work.

Your career path is a scavenger hunt. Each opportunity prepares you for the next. Allow me to help you clarify your path and accelerate your professional development.




Have Feedback Send me a note at

Email: dcunion@yourpathexecutivesolutions.com

The American economy is undergoing a metamorphosis. A confluence of various factors is leading workers to explore entrepreneurship. Smallbiztrends.com reports that women-owned businesses have grown at a rate 2.5x faster than the national average, leading to 1.5x more women starting businesses than men.  Many women are shifting to self-employment because they aspire to have better flexibility in their schedules, more compensation for their work, and better alignment with their purpose.


A similar acceleration in launching small businesses is seen among people of color. Many BIPOC individuals are pursuing self-employment to have more control over their careers, greater advancement opportunities, and more earning potential. Over the last decade, there has been a 35% increase in minority-owned businesses, which might be causing you to ask yourself, “Should I leave my full-time job and go all in on my business idea?”  


Executive Coach Dorian Cunion

The pandemic created a momentous shift in the relationship between employees and employers. 

The COVID-19 pandemic fundamentally altered the economic landscape, prompting employees to reevaluate the meaning of work-life balance and redefine career aspirations.

  • CNBC reported that employees emboldened by a tight labor market in 2022, launched the “Great Resignation,” in which about 50 million people quit their jobs in pursuit of greater flexibility and more competitive pay.

  • Forbes reports that many employees who decided not to leave work began “Quiet Quitting,” where they decreased their effort to the minimum required to maintain employment.

  • The Economist reports that companies have reversed remote and hybrid work policies to reduce turnover, improve worker productivity, gain more control over how and when employees work.

  • Under pressure to cut costs, Business Insider reports a 31% increase in job cuts among middle managers in 2023. Many of these cuts resulted from productivity improvements generated by the growth of AI and organization design flattening promoted by companies like McKinsey.


The convergence of all these changes has nurtured a class of workers who are experienced, disenchanted with their current working conditions, hungry for autonomy, and willing to venture into self-employment. Many are launching side businesses with the hopes that those businesses will eventually give them the wealth and freedom necessary to step away from their government or corporate jobs and be their own boss.  


Making money beyond the traditional 9 to 5.

Over the last five years, there has been significant growth in three types of entrepreneurial ventures.

  • Rise of the Gig Economy: CNN reports that over 1 Million Americans are working in the “gig economy.” This includes freelance workers with companies like Uber, Lyft, Doordash, Upwork, and Instacart. These opportunities provide workers with great flexibility, autonomy, and the ability to generate additional income.

  • Service-based Job: Forbes reports that professional and business services are two of the fastest-growing industries in America. As more companies look to outsource marketing, recruiting, employee development, and consulting, middle managers have more opportunities to leave W2 employee roles and establish 1099 and small business relationships with corporations, government entities, and non-profit organizations.

  • Growth in Property Rentals: After a sluggish 2023, the National Association of Realtors predicts a rise in short-term rentals. Companies like Airbnb and VRBO make it easier for homeowners to rent out their homes, providing property owners additional income.


Recent shifts in the economy and business ecosystem have provided mid-level professionals with specialized skills, wealth, a home, or a vehicle the opportunity to generate income for themselves outside of the traditional 9-5. We are seeing the emergence of portfolio careers where workers have more than one stream of income, which, over time, allows them to make career decisions based more on personal fulfillment than financial survival.  


Taking the Leap: Planning for Success

Leaving the security of a salaried position demands a well-defined plan. The cornerstone of this plan should be a budget that outlines how much money you need to make to cover your personal expenses. In addition, you need to define the amount of money you need to invest to meet your business goals. The U.S. Chamber of Commerce cites inflation, lack of access to credit, rising interest rates, employee hiring and retention, and supply chain disruptions as the most significant challenges small business owners face today. These challenges should be accounted for in your budgeting and planning process.

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Most small businesses fail because they do not have the capital or people resources needed to bring their company value proposition to life. A detailed business plan, with clarity on the key partners, activities, resources, customer segments, channels, and relationships, will help you clarify what is needed to thrive. The 10% of new companies that last more than ten years do so because they clarify

  1. Who they are?

  2. What they do best?

  3. Secure the talent and resources needed to establish a sustainable business model.


Prelaunch Check List:

There are 7 actions you should take before quitting your current job and pursuing your business full-time.

  1. Leverage Company Training Programs: Participate in company-sponsored training programs to cultivate skills that contribute to your professional development.

  2. Access Free Resources: Organizations like SCORE, SBDC, and many local economic development centers offer training, workshops, and mentorship that can help you develop plans and acquire the knowledge you need to launch and scale your business successfully.

  3. Develop a Business Canvas: This is a one-page business plan to guide your strategy.

  4. Personal Budget: Define how much money you need personally, assuming your business generates no income for the first six months of operations.

  5. Business Forecast: Create an 18-month financial forecast, including projected revenue and expenses. Include a best-case and worst-case scenario.

  6. Develop a Contingency Plan: Prepare for unforeseen circumstances by outlining what you will do if the worst-case scenario occurs—for example, securing a loan, borrowing from family or friends, or taking on part-time freelance work.

  7. Build Your Support System: Develop a network of advisors, mentors, and peers who can provide guidance, support, and motivation throughout your entrepreneurial journey.


7 Steps you should take before you launch a business

The Entrepreneur's Journey: Rewards and Challenges

Entrepreneurship is not for the faint of heart. Many people start on the entrepreneurial journey only to later decide that they prefer being employees. If you try entrepreneurialism and it does not work out, you can always re-enter the labor market. Every new experience is an opportunity for growth, self-discovery, and self-mastery. The best way to determine if you are ready to leave your current job and go all in on your own business is to do the prep work listed above. It will help you look at things from a big-picture perspective and consider the essential factors for success.



Thank you for reading this blog; share it with a friend.

Executive Coach Dorian Cunion

As an executive coach and small business consultant, I guide small business owners and business professionals in achieving their professional and business goals.


Whether you want to start, transform, or improve your business or career, I can help you magnify your strengths, minimize weaknesses, identify threats, and take advantage of opportunities.





Have Feedback  Send me a note at

Email: dcunion@yourpathexecutivesolutions.com

 

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