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LEADERSHIP DEVELOPMENT CENTER

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Peter GIlliam, MD

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I recently sat down with Lee Wilburn, Regional Director for Casey’s. I have known Lee for five years and am a big fan of his leadership approach. When I first met Lee, he was a District Manager with 16 years of experience with two different retail companies. During our conversation, I asked Lee what he felt allowed him to go from being a District Manager, to Category Manager, to Regional Director in the last 5 years.

Two men talking at a tbale.

5 Tips to Accelerate Career


Find good leaders.

Lee's career took off when he started working with leaders who invested in his potential. They helped him develop new skills, see things from new perspectives, and explore new opportunities. Your growth as a leader will accelerate when you work for individuals that invest in your professional development. This can include the leaders you work for, sponsors, mentors, or coaches who push you to be the best version of yourself.


Be clear in your goals.

Lee set a clear goal for wanting to be a regional manager. He habitually communicated this goal to others and asked them what it would take to get there. Using this guidance, he devised a plan to build the skills and gain the experience he would need to qualify for regional manager positions. To accelerate your career growth, define the type of job that you want, and solicit the help of others in working toward your goal.


Build Emotional Intelligence.

Lee feels that improving his emotional intelligence has helped him to be a better leader. Early in his career, Lee says that he was not as versatile as a leader. His approach worked well with some employees but not all. As he has worked on listening better and being more empathic, he has found that he is able to connect with more employees, meet them where they are, and better inspire them to be the best version of themselves. Higher levels of leadership require you to influence a diverse group of stakeholders. Mastering emotional intelligence will level up your leadership ability allowing you to be effective with a broader range of people.


Take a calculated risk.

Relocating two times in the last 5 years has contributed to Lee’s quick advancement in his career. In hindsight, he thinks he might have been able to progress quicker in his career if he had been more willing to take risks earlier in his career. He did not express regret in his decisions because, as a father, he knows that progressing in his career is not his only goal. He also wants to provide the best environment for his family to thrive and grow. In advancing your career, you must balance new opportunities' rewards with the risk of failure and unintended consequences. Only by weighing the risk and rewards can you confidently take actions that align with your values.


Know when to exit.

Lee has worked for 3 different companies over the last 18 years. He feels he learned important lessons from each company. His final advice to emerging leaders is to follow their gut and seek new opportunities when they feel their learning is slowing down. To be the best version of yourself, you need challenging assignments, so continue to seek out career moves that will allow you to stretch yourself and grow.


Summary

Building a successful career requires you to be confident in your abilities, humble enough to learn from others, and open enough to build relationships with people that can make you better. The five tips Lee provided are great suggestions for any leader aspiring to grow their career. By defining career objectives, developing goals, and creating action plans, you can better position yourself to establish the skills, relationships, and experiences you need to achieve your professional goals.




Thank you for reading this blog

Executive Coach Dorian Cunion

Dorian Cunion is an Executive Coach and Business Consultant with Your Path Coaching and Consulting. He is a former retail executive with over 20 years of experience in the retail industry. He is a Co-Active coach who focuses on helping professionals and small business owners overcome insecurities, knowledge gaps, and lack of direction. He does this by assisting clients to tap into their values, recognize their strengths, and develop actionable strategies for growth.


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Improving team culture is a challenge that is universal to all leaders. At their roots, teams work best with a shared purpose, good communication, and collaboration. Like a rowing team, everyone must have a cadence for working together and rowing in the same direction. One of the primary roles of a leader is to bring talented people together, create an operational cadence, provide guidance, and help them to achieve more together than they could apart. Adding Recognition, Obstacle, and Win (ROW) to meetings can help leaders achieve these goals. ROW segments in meetings improve communication, encourage recognition, and bring visibility to obstacles in a time-efficient and effective way.


Team rowing together


ROW meetings are about developing a cadence for communicating the good and bad things happening in a business. These meeting segments are typically 15 to 20 minutes long. Each participant comes to the meeting prepared with a 2-minute recap of their week. The summary should include recognizing one person for doing a great job, identifying one obstacle they needed help with, and stating one team win they wanted to celebrate. Since each participant only has 2 minutes, it forces them to be brief and only focus on the highlights. These recaps should mirror the trailer for a movie. The goal is to provide enough information for people to know what is happening, but not so much that people lose interest. If anyone attending the meeting is interested in learning more, they can follow up after the meeting with questions or suggestions.


Employee Recognition

One of the hallmarks of a good culture is recognition. Adam Grant and Francesca Gino's research has shown that expressions of gratitude can help build employees' self-efficacy and social worth, motivating them to engage in prosocial behavior. Thanking employees for a job well done is one of the best ways to improve a team's culture. Employees go to work every day, doing their job, and many never hear a thank you from their peers or boss. Organizational culture improves when leaders maintain a process for slowing down, considering the contributions made by those around them, and expressing gratitude.

A supplemental benefit of this routine is how it helps people get to know each other. During group meetings, there is a tendency for some extroverts to dominate conversations and for everyone else to listen. The communication imbalance can create group thinking and blind spots within a team. The two-minute communication requirement for each participant ensures that everyone has an equal opportunity to communicate. More value is generated during the meeting because there is a greater diversity of thought and inclusion of everyone's ideas.

Sharing of Obstacles

Each participant will share one obstacle they needed help solving. Initially, leaders might be uncomfortable voicing obstacles because of a fear of looking weak or unqualified. It is common for employees to be private about the barriers preventing their success until they have done everything possible to solve the issue independently. The hesitation to share challenges creates unneeded pressure within organizations and can slow down the removal of obstacles. By individuals being vulnerable in the group setting, other participants who have prior experience with similar obstacles can assist the person in need. In addition, when there is a commonality in challenges, participants can partner together to find solutions.

Obstacles are like weeds that prevent organizations from reaching their full potential. Employees within organizations do their best to pull weeds. Often, the process is long and complex because employees need more tools, resources, and power to address complex issues. Managers are essential in getting employees the tools they need to overcome barriers. The ROW meeting segments provided a cadence for managers to check in with employees and surface problems they may need assistance with. As they inquire about challenges, they can provide tips and guidance for addressing opportunities. If they cannot solve the problem at their level, the manager can bring it to the meeting and seek advice and support from the team.

Celebrating Wins

The final segment of the recap is a review of wins for the week. Celebrating successes is essential for locking in learning. In Whitney Johnson's book Smart Growth, she evangelizes the role of celebrations in cementing learning and strengthening relationships. Leaders work hard to drive results. Time must be allocated for them to feel the joy of their team's accomplishment. Sharing of wins provides examples of excellence for the broader group. It also creates opportunities for individuals to be more aware of success outside their direct business, which can both motivate and inspire others to greatness.

Talking about team wins during group meetings helps the team focus on the big picture. Most organizations operate in silos. For information to be shared, it has to flow up one silo to the leader and then back down another silo. The multiple communication points can be slow and weaken the benefit of the message. Often this results in team members focusing too much on their silo and not dedicating time or energy to thinking cross-functionally. Great leaders encourage 360-degree communication because they know removing bottlenecks accelerates organizational performance.


Monitoring Team Fitness

Weekly meetings can be an excellent way for a leader to monitor a team's fitness. Meetings will be super positive, high energy, and upbeat when things are going well. The meeting will feel completely different when obstacles grow or stress rises. There will be more negativity. People will struggle more with finding and discussing wins, and the group will spend more time discussing obstacles. When this occurs, it is a sign of illness within your team. Just as you try to diagnose a problem when you are not feeling well and take steps to heal, when your team is not fit, you must take action to improve team dynamics. Implementing ROW meeting segments and paying attention to how your employees communicate during meetings will help you catch potential illness before it spreads and begins negatively impacting team culture.

Putting it into Action

The ROW meeting approach can effectively establish a culture of recognition, positivity, and accountability within the team. In addition, it will ensure that every team member speaks during each meeting. It encouraged them to spend 66% of their time talking about positive events in the last week and only 33% of the time on obstacles. It challenges them to prioritize, summarize, and communicate directly. Speakers must practice bottom-lining and creating space for others during meetings.

Adding ROW segments to meetings improves engagement because multiple voices will be heard, and the conversation will focus on the remarkable things happening in the business. Team members will find it refreshing to get obstacles brought to the table, and the group will feel a greater sense of cohesion as they discuss ways to solve problems after the calls. Implementing this 15-minute-a-week routine can do a lot to improve the culture of an organization. The practices leaders establish say a lot about who they are and what is essential. Leaders who build routines around recognizing team members, capturing obstacles, and celebrating wins build a strong foundation of trust within their organization. Trust is needed to create a strong team culture.



Dorian Cunion is an Executive Business Coach with Your Path Coaching and Consulting. He specializes in coaching services for managers, executives, and small business owners.


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Developing people is one of the most critical responsibilities of a leader. Whether running a multi-billion-dollar retail company or a small local restaurant, a company's success is directly linked to its ability to help its employee acquire and master new skills. As the capabilities of employees increase, so do the organization's capabilities. When employees improve their technical and soft skills, they enhance their company's ability to generate revenue, cut costs and improve customer satisfaction. There is an old saying that a general goes to war with the army they have, not the army they want. While this is true, a leader's army tomorrow can be better than the army they have today if they invest time, focus, and attention in helping their employees develop.

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Establish Trust

Trust must be in place to help your employee establish an effective personal development plan. Trust is essential because it enables you and your employees to be honest about short- and long-term goals and what is necessary for each of you to help others achieve their goals. The employee, boss relationship works best when it is mutually beneficial. When you take the time to show your employees that you care about them and that you are looking out for their best interest, they will be more likely to care for you and to look out for your best interest. Leaders build trust over time through small acts such as listening, showing concern, holding confidentiality, and providing support.


Commit to using the tool

Once leaders establish trust, they can work with their employees to create personal development plans. Personal Development Plans are a highly effective tool for defining the areas that an employee wants to focus on developing, along with what actions they are committing to take. Much like any tool, it is only effective if used as intended. Hours are wasted annually by employees and supervisors working on Personal

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Development Plans that are talked about once and then put away and forgotten for a year. Developing Personal Development Plans and not using them is like purchasing a shovel to help you plant flowers and then keeping it in your shed for an entire year. At the end of the year, you will have a shovel but no flowers. For this reason, leaders should re employee's personal development plans need to be a living document that is reviewed monthly. During each meeting, the supervisor and the employee should discuss every year by

  • What was the plan?

  • What results were generated?

  • What did you learn?

  • What changes need to be made to the plan?

Developing the plan

As leaders develop a Personal Development Plan, it is important to clarify the goals of the plan. First, there must be clarity on what the employee needs to improve to best help their career and the company. Many times, there are areas of employee performance that leaders would like to see improvements in, that the employees are not aware of being an issue. Before a leader ventures into the developmental opportunities, start the conversation by talking about what the employee is currently doing well. This is an important step because it helps to build the employee's confidence. It will also help to put them into a positive state of mind. Studies show that people are more engaged and creative when they have a positive mindset.

Next, a leader needs to discuss the areas of development that would best help the employee reach their goals. As a rule of thumb, a leader should share three positive areas that an employee is doing well in, for every developmental area that is discussed. During this discussion, it is important to make the distinction between what development can help them to excel in their current role, in addition; to what could help them prepare for their next opportunity.

Note, some employees will communicate that they are not interested in career advancement. They may do this for various reasons including previous disappointment around not receiving promotions in the past, lack of confidence in their ability, or a host of other reasons. If a leader believes an individual has the potential for career advancement let them know you believe in their potential and encourage them to be open to taking on more responsibilities. A leader may see something in them, that they do not see in themselves. By the leader communicating belief, they can inspire the employee to consider possibilities that they previously could not imagine.

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Once there is alignment around the areas of focus, it is important to make sure there is a shared understanding of the urgency that opportunities should be addressed. As a leader, it is important to be clear with employees about the areas of their performance that need urgent attention. If an employee has a critical deficiency that is negatively impacting the company, and potentially putting their employment at risk this should be clear to the employee. There should be no ambiguity when it comes to performance deficiencies, and those should be handled through performance management conversations. When it comes to Personal Development Planning, the urgency should be driven by the employee. A leader can frame up the benefits of them moving fast, for example, if a promotion opportunity is coming, and it is in the employee's best interest to learn a new skill to qualify for the opportunity. But in general, the employee should own the pace of implementation of the plan.

As you conduct the personal development plan conversation with an employee, it is always good to ask them what areas of development they would like to work on. Many times, employees will demonstrate more energy and in persistence working on items they have selected on their own. For this reason, consider swimming with the current, and leveraging their existing energy towards achieving a developmental goal. As a leader discusses with them the items they would like to work on, it is beneficial to help them to understand how working on those items will help their career. For example, if a leader has a salesperson that would like to work on building on presentation skills, they can discuss how developing these skills will help them in their current role, in addition to helping them in future roles. This will help to give more incentive to pursue developing those skills.

Once a leader understands what the employee believes they should be focusing on developing, it is time to share with them the developmental areas that they believe could add value to their career. As a leader does this, it is important to communicate to them the benefit that they believe this developmental action will have on them in both the short and the long term. Going back to the example of the salesperson, if this individual has the desire to be a manager in the future, then one of the skills that they will need to develop is coaching and training skills. As the leader is talking with them about potential areas for growth. They can tell them that training others is a key skill for leaders to develop. The leader can encourage them to reflect on what makes them good at selling and ask if they would be interested in developing training for new hires. In developing this training, they would have the opportunity to work on putting together presentations, in addition to gaining experience training others. In this way, you are killing two birds with one stone. The employees get an opportunity to work on developing their presentation skills, while also gaining new experience in training others.


As a leader conducts personal development conversation, it is beneficial to identify 4 potential areas of development. One aspect of human nature that is universal is a desire for control. By a leader working with an

employee to identify multiple areas of development to work on, they empower them to choose where they want to focus their attention. As a leader and employee discuss the 4 potential areas, they should rate each on two variables. The amount of effort believed necessary to build the new skill or behavior and the amount of value it will generate.

The effort here is a very broad term. Effort should be considered in proportion to the time, money, and resources required to make progress on the desired skill or behavior. For example, if the employee decides that they want to improve their coaching skills, they could consider doing this by becoming a certified coach. It would be important to understand that the process generally takes a year, can cost over $15,000, and requires around a 180-hour commitment. Clearly defining the amount of effort required can help the leader and the employee discuss any constraints that might get in the way of the employee reaching their goal. This will help both parties determine if the effort required is worth pursuing.

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When it comes to value, it is important to discuss the predicted value that will be added to the individual and to the company through the development activity. Value can be determined in many ways, but revenue growth, time savings, and improvements to customer experience are great places to start. For

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example, if an employee is already very competent in developing presentations, they might want to take a new course on building power points. This course might be fun and interesting for the employee but may provide little incremental value to the company. It is important to discuss with the employee what value will be generated by the employee pursuing the activity.

Once the leader and employee have discussed the amount of value and effort related to each potential area of development, they can now work with the employee to prioritize which development opportunity to pursue first. The prioritization activity should help to guide the employee to identify what focus area would benefit them the most. Since this is not a perfect science, the leader and employee should not get stuck feeling like they have to execute the items that are low effort and high return. Logic would say the employee should focus their energy on these items, but the reality is that humans are not logical beings. Emotions drive behaviors. If an employee is dead set on doing an activity that falls in one of the other quadrants, don’t fight it. The most important thing is that the employee is growing professionally. Leaders frequently get stuck trying to get employees to develop in areas that they have limited interest or motivation to work in. When this happens time and energy are wasted trying to influence change vs accepting the employee for who they are and leaning into their strengths and passions. Follow the natural energy the employee has towards the areas they want to develop. This will allow the leader to help the

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employee develop, while also building additional trust. There will always be another opportunity to revisit other developmental opportunities.

As the leader and employee finalize the Personal Development Plan, it is important to discuss what activities will come off the plate. Leaders have the tendency of working with employees on identifying what new actions, behaviors, or skills they want to see a person develop but walking away prior to getting into a discussion around divesting activities. Employees only have so much room on their plates, and leaders provide a great service to them when they help to prioritize what they should and shouldn't be working on. Employees' things-to-do lists are like full plates at a cookout. There are a lot of good things on them, but before you can add more, you have to take something off. If an employee’s plate is full, a leader should help them to decide how to make some space. Space can be made in three ways. They can make room by eating some of the food, which means working on their current task. Once they end a current

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project, they will have space to add another. They can give some food to someone else, by delegating some of their tasks. Or they can throw some food away, which means just walking away from a project. Depending on the importance of the task on their plate to them and to the company a leader can help to determine how best to make room.

Leaders give a great gift to employees when they help them with personal development. Employees trust their leaders with their careers. The better able a leader is to develop talent, the more successful they will be in attracting great leaders, and delivering against their own professional goals.


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