Beyond Performance Reviews: Motivating Your Team Through Maslow's Hierarchy

As a manager, you understand the importance of a motivated team. But what truly drives your employees? Maslow's Hierarchy of Needs offers a powerful framework for understanding the underlying needs that influence your team's behavior and satisfaction.

Maslow's Hierarchy: What motivates employees?

Maslow's hierarchy outlines five tiers of human needs, with basic physiological needs (food and water) at the bottom and the need for self-actualization (reaching one's full potential) at the top. The key idea is that individuals focus on fulfilling lower-level needs before moving on to higher ones.

Maslow in the Workplace

Your team members have similar needs that influence how they show up at work. Here's how Maslow's hierarchy translates to your team:

• Physiological Needs (Survival): Some employees focus on survival. Their biggest concern is their paycheck. These employees want to ensure they understand their role's basic expectations. Frequently, these employees do just enough to ensure they stay in good standing. Your role is to ensure they have the information, tools, resources, and expectations they need to execute their job to your satisfaction.

• Safety Needs (Structure & Predictability): Other employees may focus on long-term stability. They may be risk-averse or have long-term goals linked to staying with the company for over a year. Your role with these employees is to help them continue to develop and provide needed value to the organization. The more value these individuals can provide to the company, the more secure they will feel within their role.

• Social Needs (Connection & Belonging): Work is frequently a place for making social connections, especially for individuals who do not have significant friendships or affiliations outside of work. Your role with these employees is to nurture social connections. You can do this by creating space for employees to get to know one another, providing opportunities for collaborative work, and encouraging mentorship and employee resource groups within your organization.  

• Esteem Needs (Recognition & Achievement): Many employees tie their identities to their work. For these employees, titles, awards, certificates, and high-profile assignments can be energizing motivators. Your role is to identify challenging assignments that help bring out the best in your employees, recognize them for their accomplishments, and reinforce awareness of their positive impact within the organization. 

• Self-Actualization Needs (Growth & Contribution): Once the above-mentioned needs are met, the employee's focus will likely shift to wanting to make a more significant impact on the world. Your role with these employees is to listen, provide resources, and attempt to find ways for the employee to build their legacy and make an impact beyond your organization.

Needs Evolve, Management Adapts

The beauty of Maslow's hierarchy is that it highlights how needs change over time. Just like an employee wouldn't solely focus on salary once they feel secure financially, your management style should adapt as your team progresses through the hierarchy.

Actionable Steps for Managers

• Identify Employee Needs: Gauge where your team members are on the hierarchy through regular one-on-one meetings and open communication.

• Align Management Style: Tailor your approach to address current needs. Financially insecure employees might need clarity on what is required to get a raise. Esteem-seeking employees may want to know what is necessary to get a promotion. Understanding your employees' needs and framing your coaching, feedback, and requests as a path for them to satisfy their needs is an excellent way to get buy-in and engagement.

• Link Goals to Needs.: Don't rely solely on performance reviews to change behaviors. Use one-on-one meetings to get to know your employees. Set SMART goals with them. Provide them with opportunities for learning and development. Recognize them when they accomplish their goals and give them constructive feedback when you see developmental opportunities.  

Summary

Understanding your team's needs through Maslow's hierarchy can create a more motivating work environment. Better motivation translates to higher engagement, improved performance, and a more fulfilling work experience. Remember, a successful team is one where individuals feel secure, recognized, and empowered to learn, grow, and contribute their full potential.

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As an executive coach, I assist business owners, executives, and middle managers in clarifying their professional goals, developing skills, and growing their capabilities so they can reach their full potential.

Whether you want to lead more effectively, acquire a new role, or earn a promotion, I am here to help you accelerate your growth and achieve more.

Let's craft your growth strategy.

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Fight the Myth of "If you want it done right, do it yourself".

Do you live by the saying, "If you want something done right, do it yourself."? Most individuals who have experienced success based on their own individual efforts struggle to transition to delegating tasks to others.

This can be rooted in various beliefs. You may feel training others to do tasks correctly will take too long. You could be anxious about the cost of hiring great talent. You may also see your self-worth linked to what you produce and be uncomfortable taking on the manager role.

No matter the beliefs that are getting in the way of your delegating, deep down, you know the only way to scale your business is by reducing the number of tasks you are personally doing and investing time, money, and effort into building your organization's competencies.

Micromanaging versus effective delegating

Frequently, people who manage others opt for micromanaging instead of delegating. Micro-managing allows you to stay close to the work and leverage the hands of others without engaging their minds.

While micromanaging can allow you to get things done, it restricts your growth, leads to burnout, and contributes to employee turnover. Micromanaging is harmful because it does not engage the full person. It will lead you to treat employees like machines to be programmed and directed instead of humans who are resourceful, creative, and able to add incremental value to projects.

Instead of micromanaging, you can de-stress your life and expand your organization's potential by investing in delegation. Effective delegation is the key to growing the talent around you, working fewer hours, and achieving organizational goals. A disciplined approach to empowering employees can create a learning organization that builds new skills and competencies through continuous improvement. There are four steps to effective delegations.

1. Pick the right people

2. Define the task

3. Provide parameters

4. Monitor results

The time you spend executing these steps will reduce your need to micromanage and increase your comfort in delegating. Allowing you to dedicate more of your time to activities that bring you greater fulfillment, are more strategic, and generate sustainable growth for your organization.

Pick the right people for the right jobs

In his book Good to Great, author Jim Collins highlights the importance of having the right people in the right seats on the bus. This is essential to the success of any company. Your most important role as a leader is to surround yourself with talented people who can help you accomplish your company’s goals.

The first step in this process is to clarify what you are looking to accomplish and define the skills and experience that you believe are necessary for success. Once you do this, you can identify who can best support you in executing this initiative.

It is important to pick the right person to do a task. You want to identify someone with the will and skill necessary to succeed. If you currently do not have someone on your team who has the desired skill, then your focus has to be on adding additional people to your team or developing the skills of a current member who has the potential to grow in capabilities. Remember, team members do not have to be employees. Hiring contract workers, virtual assistants, or consultants are all great ways of expanding the capabilities of your team.

Define the task

Once you have selected the right people to work on an initiative, the next role of a leader is to define the task you want to complete. Start by linking the task with your company’s purpose. It is important to show people how the work they are being asked to do connects with the company's overall goals. This can help the employees to understand why the work you are asking them to do is important.

After making this connection, outline your expectations around the task. Communicate your desired end state. Clearly define what success will look like and when you expect the employee or team to deliver against that expectation.

Provide an opportunity for your employees to ask clarifying questions about the desired end state and the path from where they are today to where you want them to go. The time you spend upfront aligning on goals and the employees' path to achieve goals will reduce the number of questions you receive later in the process.

Provide parameters

Next, work with your employees to define the parameters for completing the task. You want to be clear in defining milestones, budgets, available resources, and any other constraints that would influence employees' actions.

You reduce uncertainty by aligning with employees upfront on what is permitted and what is not. The more clarity employees have on your expectations, the easier it will be for them to comply. You should document goals and parameters and verify that your employees understand their roles and responsibilities. This will prevent later questions about roles, responsibilities, expectations, and parameters.

Sometimes, employees understand what is expected but do not comply. When this happens, your focus should be on understanding what is getting in the way of the employee's success. Identifying competing priorities, skill gaps, mental blocks, and other obstacles will help you work with the employee to find solutions that support them in meeting expectations.

Monitor results

The final step in the delegation process is defining how and when you will touch base with your employees regarding progress. By defining and communicating milestones, you and your employees understand where projects should be at specific time periods.

This can reduce stress and drive accountability because employees know what to accomplish and when. If an employee is off track at the time of check-ins, you can provide course correcting advice to get them back on track.

If they have a problem they can not solve independently, you can conduct a root-cause analysis and help them identify solutions. Root-cause analysis may help you identify whether additional time, money, skills, people, or resources are needed to accomplish the given goal.

Summary

Time is your scarcest resource, and you can never get it back again once it is gone. As a leader, you must value your time and ensure that you allocate it in ways that benefit your organization most. The more time you spend doing things that only you can do and that are your strengths, the more of a positive impact you can make on your organization.

As the top person in your organization, you see things that no one else sees and can do things that no one else can do. You provide the most value when you can think strategically, selectively dig into details when needed, and coach, train, and develop your team to build their competencies.

Organizations are stronger when they leverage their employees' hearts, minds, and bodies. The best way to tap into the endless potential of your employees is to teach, train, and trust them to do the work that you hired them to do. Building a high-functioning team takes time and effort. The investment you make into selecting the right talent, defining the task, setting parameters, and monitoring progress will help you achieve more while feeling less overwhelmed.

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Dorian Cunion is an Executive Coach and Business Consultant with Your Path Coaching and Consulting. He is a former retail executive with over 20 years of experience in the retail industry. He is a Co-Active coach who focuses on helping professionals and small business owners overcome insecurities, knowledge gaps, and lack of direction. He does this by assisting clients to tap into their values, recognize their strengths, and develop actionable strategies for growth.

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Delegate More and Worry Less with the Leaders Intent Process.

Leader's intent has gained popularity as an approach to leading teams. Although it originated in the military, it has been adapted for the business world through executive leadership training programs and books. The concept of this approach is simple: instead of leaders trying to plan for every possible outcome and process, they

• Set business objectives

• Communicate why they are important

• Outline guiding principles

• Define key deliverables 

• Request brief back from the team

• Empower their teams to make decisions and take action to achieve goals. 

This approach allows flexibility, creativity, and innovation, enabling everyone to leverage their strengths to solve business problems.

Delegate more with the leader's intent process.

I recently helped a client set a new approach with his office team around how they would attract more customers. The business owner's objective was to establish a set customer outreach process. He told me this was important because he wants to increase his employees' wages this year and needs the extra revenue to cover the added expense. We outlined guiding principles such as budget and key deliverables such as developing a new sales script. By the end of our discussion, he had a good framework to introduce to employees and gain their buy-in for transforming their approach to attracting new customers. 

One of the biggest challenges that most business leaders have is ensuring employees understand their vision. The leader's intent process calls for leaders to

• Slow down

• Articulate their vision

• Put it on paper

• Communicate it to their team

Once leaders communicate their intent to their team, they must provide time for employees to ask questions and provide feedback. After all questions have been answered and concerns addressed, it is crucial for the leader to request a brief back. This will help ensure that employees understand what you want from them, and you can confidently empower the team, knowing they have the information they need to execute the business objective.

Verify understanding with a brief back.

A brief back is a simple yet effective way for a leader to confirm that those working with them understand their vision and the parameters associated with the task they are delegating to employees. The brief back starts with a simple question:

" Tell me what you heard?"

This question allows the employee to share their interpretation of the conversation so that the leader can validate that they are on the same page.

Key call out: you must ensure your team understands what you communicate. 

In many cases, the brief back process allows the leader to clarify their ask and to ensure alignment with their employees. It is common for leaders not to have complete clarity about what they want until they can discuss it with others. The brief back process allows everyone involved to confirm their understanding of the business objective, its importance, guiding principles, and key deliverables.

Summary 

In conclusion, the leader's intent approach is a powerful tool that can help improve business performance. It encourages leaders to communicate better and confirm understanding. This approach unlocks motivation, innovation, and creativity by eliminating micro-managing and allowing employees to be more involved with the planning process. The brief back step can help ensure the leader and employees are on the same page. As businesses evolve and grow more complex, leaders must change their approach to leading teams. The leader's intent approach is the solution for positioning yourself to delegate more and worry less.

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Thank you for reading this blog

As an executive coach and small business consultant, I guide small business owners and business professionals in achieving their professional and business goals.

Whether you want to start, transform, or improve your business or career, I can help you magnify your strengths, minimize weaknesses, identify threats, and take advantage of opportunities.

Let's talk about your goals.

Have Feedback  Send me a note at

Email: dcunion@yourpathexecutivesolutions.com