- Dorian Cunion
- Mar 15, 2023
- 5 min read
Updated: Apr 28
Improving team culture is a challenge that is universal to all leaders. At their roots, teams work best with a shared purpose, good communication, and collaboration. Like a rowing team, everyone must have a cadence for working together and rowing in the same direction. One of the primary roles of a leader is to bring talented people together, create an operational cadence, provide guidance, and help them to achieve more together than they could apart. Adding Recognition, Obstacle, and Win (ROW) to meetings can help leaders achieve these goals. ROW segments in meetings improve communication, encourage recognition, and bring visibility to obstacles in a time-efficient and effective way.

ROW meetings are about developing a cadence for communicating the good and bad things happening in a business. These meeting segments are typically 15 to 20 minutes long. Each participant comes to the meeting prepared with a 2-minute recap of their week. The summary should include recognizing one person for doing a great job, identifying one obstacle they needed help with, and stating one team win they wanted to celebrate. Since each participant only has 2 minutes, it forces them to be brief and only focus on the highlights. These recaps should mirror the trailer for a movie. The goal is to provide enough information for people to know what is happening, but not so much that people lose interest. If anyone attending the meeting is interested in learning more, they can follow up after the meeting with questions or suggestions.
Employee Recognition
One of the hallmarks of a good culture is recognition. Adam Grant and Francesca Gino's research has shown that expressions of gratitude can help build employees' self-efficacy and social worth, motivating them to engage in prosocial behavior. Thanking employees for a job well done is one of the best ways to improve a team's culture. Employees go to work every day, doing their job, and many never hear a thank you from their peers or boss. Organizational culture improves when leaders maintain a process for slowing down, considering the contributions made by those around them, and expressing gratitude.
A supplemental benefit of this routine is how it helps people get to know each other. During group meetings, there is a tendency for some extroverts to dominate conversations and for everyone else to listen. The communication imbalance can create group thinking and blind spots within a team. The two-minute communication requirement for each participant ensures that everyone has an equal opportunity to communicate. More value is generated during the meeting because there is a greater diversity of thought and inclusion of everyone's ideas.
Sharing of Obstacles
Each participant will share one obstacle they needed help solving. Initially, leaders might be uncomfortable voicing obstacles because of a fear of looking weak or unqualified. It is common for employees to be private about the barriers preventing their success until they have done everything possible to solve the issue independently. The hesitation to share challenges creates unneeded pressure within organizations and can slow down the removal of obstacles. By individuals being vulnerable in the group setting, other participants who have prior experience with similar obstacles can assist the person in need. In addition, when there is a commonality in challenges, participants can partner together to find solutions.
Obstacles are like weeds that prevent organizations from reaching their full potential. Employees within organizations do their best to pull weeds. Often, the process is long and complex because employees need more tools, resources, and power to address complex issues. Managers are essential in getting employees the tools they need to overcome barriers. The ROW meeting segments provided a cadence for managers to check in with employees and surface problems they may need assistance with. As they inquire about challenges, they can provide tips and guidance for addressing opportunities. If they cannot solve the problem at their level, the manager can bring it to the meeting and seek advice and support from the team.
Celebrating Wins
The final segment of the recap is a review of wins for the week. Celebrating successes is essential for locking in learning. In Whitney Johnson's book Smart Growth, she evangelizes the role of celebrations in cementing learning and strengthening relationships. Leaders work hard to drive results. Time must be allocated for them to feel the joy of their team's accomplishment. Sharing of wins provides examples of excellence for the broader group. It also creates opportunities for individuals to be more aware of success outside their direct business, which can both motivate and inspire others to greatness.
Talking about team wins during group meetings helps the team focus on the big picture. Most organizations operate in silos. For information to be shared, it has to flow up one silo to the leader and then back down another silo. The multiple communication points can be slow and weaken the benefit of the message. Often this results in team members focusing too much on their silo and not dedicating time or energy to thinking cross-functionally. Great leaders encourage 360-degree communication because they know removing bottlenecks accelerates organizational performance.
Monitoring Team Fitness
Weekly meetings can be an excellent way for a leader to monitor a team's fitness. Meetings will be super positive, high energy, and upbeat when things are going well. The meeting will feel completely different when obstacles grow or stress rises. There will be more negativity. People will struggle more with finding and discussing wins, and the group will spend more time discussing obstacles. When this occurs, it is a sign of illness within your team. Just as you try to diagnose a problem when you are not feeling well and take steps to heal, when your team is not fit, you must take action to improve team dynamics. Implementing ROW meeting segments and paying attention to how your employees communicate during meetings will help you catch potential illness before it spreads and begins negatively impacting team culture.
Putting it into Action
The ROW meeting approach can effectively establish a culture of recognition, positivity, and accountability within the team. In addition, it will ensure that every team member speaks during each meeting. It encouraged them to spend 66% of their time talking about positive events in the last week and only 33% of the time on obstacles. It challenges them to prioritize, summarize, and communicate directly. Speakers must practice bottom-lining and creating space for others during meetings.
Adding ROW segments to meetings improves engagement because multiple voices will be heard, and the conversation will focus on the remarkable things happening in the business. Team members will find it refreshing to get obstacles brought to the table, and the group will feel a greater sense of cohesion as they discuss ways to solve problems after the calls. Implementing this 15-minute-a-week routine can do a lot to improve the culture of an organization. The practices leaders establish say a lot about who they are and what is essential. Leaders who build routines around recognizing team members, capturing obstacles, and celebrating wins build a strong foundation of trust within their organization. Trust is needed to create a strong team culture.
Dorian Cunion is an Executive Business Coach with Your Path Coaching and Consulting. He specializes in coaching services for managers, executives, and small business owners.
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