The Secret Weapon of Retail Store Success: Healthy Store Culture and Happier Employees

Last year, a client came to me with a problem. He was frustrated because his retail store was not performing as well as he wanted. Despite his efforts to drive higher levels of accountability within his retail stores, he felt that little progress was being made around improving cleanliness, organization, and customer service. He would often have conversations with employees about job assignments. They would address the items he talked with them about but put in no extra effort to address other problems in the store that were visible and impacting customer satisfaction. He came to me seeking a way to transform the culture within his stores.

We spent some time talking about his current approach. On a typical day, he would walk into the store, observe job assignments that had not been completed, and challenge the employees on why they were not getting more done. He would do this before saying hello, asking employees how they were doing, or acknowledging any progress they made since his last visit.

This conversation prompted me to ask the store owner, 

"How do you want your employees to feel when interacting with you?". 

After some thought, the owner said he would like them to feel motivated after interacting with him. He talked about his previous experience as an employee and how he worked hardest when he had a good relationship with his boss. He shared that his relationship with his boss was based on trust earned over time because his boss genuinely showed care and respect for him and the rest of his teammates. With this insight, we crafted a new approach to engaging with employees.

Four actions to improve retail store culture.

1. He brought civility to the workplace. Instead of the owner coming in and jumping straight into business, I encouraged him to take things slower. He began to say hello to employees, ask them how their days were going, and about their families and life outside of work.

2. He began to recognize small wins. Instead of focusing on all of the things the employees did not get done, he started to thank them for the small improvements they were making. The employees began to feel more appreciated and took more pride in completing tasks.

3. He started to delegate more responsibilities to his manager. Instead of being the primary person holding employees accountable, he began to have more conversations with his manager about store performance and the manager's role in ensuring that employees were completing tasks.

4. He invested time in training employees how to execute tasks to his expectations. When he observed that job assignments were not being completed to his expectations, he would check with the employees to understand if they knew the best way to complete the task. He would teach them how to complete the task efficiently and effectively if they did not.

The impact of happier employees.

These simple behavioral changes lead to cultural change within the store. Over the course of four months, the owner reported that the overall feel of the store changed. Employees seemed

• happier to come into work

• improved their execution of job duties

• began to greet the owner by showing him what they had accomplished while he was gone

This change happened without the owner having to fire any employees or implement special incentives. He was able to start store culture change by

• treating the employees with more dignity and respect

• demonstrating appreciation for small wins

• empowering his employees to take more responsibility for store conditions

• ensuring they were adequately trained

By changing how he interacted with his employees, the owner was able to transform the culture within the store, which led to improved customer experience and higher sales.

Summary

Being a store owner is challenging. It is especially difficult when the employees who work for you are not motivated to perform at a high level. One of the secrets to success as a business owner is to manage your employees based on their potential. Your employees are capable of exceeding your expectations when you provide the resources and environment they need to thrive. Just like a rose will not grow with proper water, soil, and sunlight, your employees need direction, training, and positive reinforcement if they are going to reach their potential. The time you dedicate to building a great organizational culture will unlock the potential of your employees and organization.

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Thank you for reading this blog

As an executive coach and small business consultant, I guide small business owners and business professionals in achieving their professional and business goals.

Whether you want to start, transform, or improve your business or career, I can help you magnify your strengths, minimize weaknesses, identify threats, and take advantage of opportunities.

Let's talk about your goals.

Have Feedback  Send me a note at

Email: dcunion@yourpathexecutivesolutions.com

4 Steps to Help Your Small Business Acquire More Customers

If you run a small business, one of the questions that keeps you up at night is how you will acquire more customers. Acquiring new customers is one of the biggest challenges for most small business owners. You need sales to fuel growth, and developing a winning strategy for attracting and retaining customers is vital to having a profitable business. 

Acquiring new customers starts with:

Step 1: Define your goal.

Establishing clear goals is the first step in the process. Defining success will help you determine the steps you need to take to achieve your goal. Start by determining: 

• How many customers do you need?

• How much time can you allocate each week to customer acquisition?

• How much money are you willing to spend?

• How long will you execute your plan before pausing to assess the success? 

Taking the time to define success upfront is essential. This can help manage your energy and anxiety as you achieve your goal. Growing your business is a marathon, not a sprint. It would help if you had a clear goal and milestones to help you understand how well you are keeping pace with achieving your goals. 

Step 2: Review your current customer funnel.

One of the best ways to get new customers is to tap into the lead sources that previously provided you with customers. Review your current customer base. 

• Where did they come from?

• How did you introduce your services to them?

• What lead sources are similar to where you found your prior customers?

• How can you leverage your current customers to acquire new ones?

By assessing where and how you have gained customers in the past, you will identify the actions you need to take to acquire new customers.

Step 3: Identify areas for improvement.

Now that you have a list of actions you have taken in the past to acquire new customers, you can begin to test out new approaches. A few things to consider:

• Can you expand current activities into new locations? For example, if you are having success gaining customers from listing your business on one website, could you look for additional websites to list your business?

• Can you allocate more money against current tactics? For example, if digital advertising is currently working, can you allocate more money to reach a larger audience?

• Are there parts of the prospect-to-customer flow process that can be improved? For example, are you slow to respond to potential clients, which leads them to select another vendor before you talk with them?

Reviewing your current processes and making improvements are essential steps to improving your effectiveness and attracting customers.

Step 4: Identify new marketing and advertising opportunities. 

Marketing and Advertising are complex and ever-changing fields. It is vital to continuously look for new and better ways to get in front of potential customers. Scheduling time once a week to research new ways of getting your services in front of potential customers is a must. You can research new ways to promote your business by:

• Asking peers how they are getting customers. Other business owners are doing similar work to you but are in different geographies or targeting a different customer group. Schedule time to share best practices and brainstorm new ways to reach customers. 

• Asking AI for suggestions on attracting new customers. AI tools like ChatGPT and Bard can give ideas on different lead generation ideas. Check out TikTok and Instagram feeds on AI prompts to get ideas for using AI for lead generation ideas.

• Conducting Market Research. Research services like yours on Google, Facebook, LinkedIn and Instagram. Identify how and where competitors are marketing their products or services. You will likely identify tradeshows, networking events, and other in-person opportunities to which you should dedicate energy.

• Hiring an expert. Some professionals specialize in social media marketing, PR, event planning, and other sales, marketing, and advertising activities. Paying experts to help you with planning and execution can help you to accelerate your business growth. 

Summary

Acquiring new customers can give your business the boost it needs to grow. More customers can mean more revenue. More revenue can mean more investments, which can mean your business gains a more significant ability to meet or exceed your customers' needs. It all starts with having a goal, developing a plan, and adjusting that plan to help you achieve your goals. 

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Thank you for reading this blog

I am a father, husband, executive coach, and former retail executive. My coaching expertise comes from 21 years of leading operation, sales, and marketing teams.

I help small business owners and business professionals clarify their vision, define their strategy, and identify innovative ways to drive value for their organization.

If you are looking for a partner to help you accelerate your business or career growth, we should talk.

Grow your career

Have Feedback Send me a note at

Email: dcunion@yourpathexecutivesolutions.com

Land Your Dream Job: A 5-Step Guide to Finding Your Perfect Match (It's More Than Just a Paycheck)

updating 4/16/2025

Finding a job isn't just about firing off resumes and crossing your fingers. It's a strategic, deeply personal journey of self-discovery, reflection, and focused action. Think of it like finding your ideal life partner: it demands intentionality, discernment, and a clear understanding of your needs, your aspirations, the kind of work that ignites your soul, and the kind of company culture where you'll truly thrive. This article provides actionable tips and tools to navigate the job market and attract your perfect professional match.

Interviewing is like dating.

Interviewing is Like Dating (But With Less Small Talk...Usually)

You've heard it before, but the analogy holds true. Both job hunting and dating require you to put your best foot forward, articulate your value, and assess compatibility.

5 Steps to Find an Ideal Job

Step 1:Uncover Your "Why": What Needs Will This Job Solve?

Maslow' Hierarchy of Needs

The first step isn't about the job description; it's about you. What needs are you truly trying to fulfill through work? While the answer evolves throughout your career, the bedrock is often income.

• Maslow's Hierarchy of Needs:

  • Most immediately, work addresses our physiological needs: food, shelter, and clothing.

  • It also provides the foundation for safety needs: security and stability.

  • As those needs become more secure, work can satisfy psychological needs: belonging, connection, and boosting self-esteem.

  • Ultimately, work can become a vehicle for self-actualization, allowing one to pursue passions, contribute to personal growth, and make a meaningful impact on the world.

The higher your financial security, the more you can prioritize fulfillment. Understanding your "why" will guide you toward jobs and companies that resonate with your core values.

• Questions to ask yourself:

  • "What's my minimum acceptable salary (and why)?"

  • "What kind of work environment fuels my productivity and happiness?"

  • "What type of work makes me jump out of bed in the morning, eager to contribute?"

Step 2:  Define Your Ideal Professional Self: Who Do You Want To Be?

Work isn't just something we do; it shapes who we are. It influences skill development, networks, where we live, our daily routines, and even our thought patterns. The roles and companies you choose will profoundly impact your life satisfaction.

• Questions to ask yourself:

  • "What activities do I love and lose track of time doing?"

  • "What tasks am I willing to do, even if they're not my favorite?"

  • "What responsibilities or environments do I actively want to avoid?"

Clarity in these areas helps you filter out mismatches early in your job search.

Step 3: Pinpoint Your Zone of Genius: What Type of Work Excites You?

With a clearer picture of your ideal self, it's time to drill down into the type of work that aligns with your strengths and passions. Take a comprehensive inventory of your work, education, and volunteer experiences, documenting the skills and knowledge you've acquired.

This exercise serves a dual purpose: It encourages you to think beyond job titles and identify your core competencies. It also helps you recognize your "zone of genius"—the activities where you excel and experience genuine joy.

• Questions to ask yourself:

  • "What am I naturally good at? What do people consistently praise me for?"

  • "What tasks can I perform for hours without feeling drained or bored?"

  • "What type of work leaves me energized and fulfilled at the end of the day?"

Knowing your preferred work style streamlines your search, directing you toward roles that leverage your unique talents.

Step 4:  Expand Your Horizons: Research Potential Jobs

Now, it's time to explore the vast landscape of job possibilities. Utilize a multi-pronged approach: Google, LinkedIn, your personal network, and other relevant resources. The goal is to cast a wide net and gather information about roles that align with your needs and strengths.

Don't limit yourself by preconceived notions. The more you learn, the more options you'll discover.

• Questions to ask yourself:

  • "Who in my network works at companies I admire or in roles that intrigue me?"

  • "Who possesses skills similar to mine but has taken a different career path?"

  • "What adjacent industries could benefit from my expertise?"

Step 5: Define Your Ideal Employer: Research Potential Companies

The final piece of the puzzle is determining your ideal employer. This is highly subjective and depends on your unique values, strengths, interests, and experience level. While salary is a factor, most people seek more than just a paycheck.

Establish criteria for your ideal workplace. Do you thrive in structured environments (government jobs)? Do you crave autonomy and fast-paced innovation (start-ups)?

Remember, the nature of your work can vary significantly based on the industry, company size, and even location. The clearer your vision, the closer you'll get to landing your dream job.

• Questions to ask yourself:

  • "Do this organization's values align with my own?"

  • "Does this company offer opportunities for professional growth and development?"

  • "Will this company's benefits and work-life balance support my current needs?"

Summary: Finding "The One" (Professionally Speaking)

Finding the ideal job mirrors finding the perfect life partner. It starts with self-awareness, followed by thoughtful exploration. Rushing into a job without due diligence can lead to regret and the need to "divorce" and start over.

If you need a job urgently to cover expenses, take the best available option. However, if you have the luxury of being selective, invest time in defining your career aspirations before applying. This focused approach will maximize your energy and direct you to roles and companies that resonate with your long-term goals.

Does this message resonate with you? Share your thoughts in the comments below.

Thank you for reading!

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Your Path Coaching and Consulting: Your Partner in Career Success

I'm not just a writer; I'm also a father, husband, executive coach, and former retail executive. My 21 years of experience leading operations, sales, and marketing teams have given me firsthand knowledge of feeling stuck, undervalued, and underappreciated.

But I also know the transformative power of professional development, the strategies for climbing the corporate ladder, and the profound satisfaction of finding fulfillment in your work.

Your career path is a unique journey of discovery. Each opportunity builds upon the last. At Your Path Coaching and Consulting, we're dedicated to helping you gain clarity, accelerate your professional growth, and unlock your full potential.

We offer personalized coaching and consulting services designed to empower you at every stage of your career. Our expertise includes:

Executive Coaching: Guiding leaders to enchance their leadership skills, communication abilities, and team dynamics.

Business Consulting: Helping organizations optimize strategies, forster growth, and build high performing teams.

Career Coaching: Assisting individuals in defining career path, and building the skills, network and competencies needed to maximize their potential.

Our holistic approach combines proven techniques with a deep understanding of your needs and aspirations.

Connect with us:

Website: www.yourpathexecutivesolutions.com

Email: dcunion@yourpathexecutivesolutions.com

LinkedIn: https://www.linkedin.com/company/your-path-coaching-and-consulting

Testimonial:

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Grow your career