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How Fall Impacts Your Customers and How to Adapt

Fall is a time of change. The days get shorter, the weather gets colder, and our routines shift. This can have a significant impact on our customers, both in terms of their needs and their mindset.

Sessional Change to Fall

Change in routines:

Back to school, the end of peak vacation season and the start of fall sports can all lead to changes in customers' routines. This can be disruptive and stressful and can impact their spending habits.

For example, parents may have less time and could be looking for faster and more convenient ways to do tasks like grocery shopping or cooking meals.

Financial impact:

Paying off summer vacation, back-to-school shopping, and college expenses can strain customers' finances. This can lead them to be more budget-conscious and to look for deals.

For example, customers may be more likely to shop at discount retailers or to look for coupons and discounts. They may also be more likely to delay major purchases until later in the year.


The shorter days and colder weather of fall can lead to a change in customers' mindset. They may be more focused on work and less likely to spend money on leisure activities.

For example, customers may be more likely to look for products and services that help them stay organized and productive. They may also be more likely to find ways to save time and money.

How to adapt:

By understanding the impact of fall on their customers, businesses can better position themselves to meet their needs and succeed in the fall season.

Here are a few specific tips:

  • Offer discounts and promotions on products and services that are popular in the fall. This could include back-to-school supplies, family-friendly dining options, or services that help customers to save time and money.

  • Promote products and services that help customers to stay organized and productive during the busy fall season. This could include planners, to-do list apps, or time management services.

  • Be mindful of customers' financial situation. Offer discounts and payment plans to help customers afford your products and services.

  • Create a welcoming and comfortable environment for your customers. This could include offering warm drinks and snacks or providing a place for customers to relax and recharge.

By following these tips, businesses can show their customers that they understand their needs and that they are there to help them during the fall season.


Thank you for reading this blog

Executive Coach Dorian Cunion

I am a father, husband, executive coach, and former retail executive. My coaching expertise comes from 21 years of leading operation, sales, and marketing teams. I understand what it is like to feel stuck, undervalued, and underappreciated.

I also know what it takes to invest in professional development, climb the corporate ladder, and find fulfillment at work.

Your career path is a scavenger hunt. Each opportunity prepares you for the next. Allow me the opportunity to help you clarify your path and accelerate your professional development.

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