Time Management Tips for Small Business Owners
- Dorian Cunion

- May 18
- 3 min read
Updated: Jul 16
What is keeping you up at night? Are concerns around rising costs due to tariffs, the disruptive force of AI, or pressure to attract and retain talent causing you stress? When you own a business, you must be able to keep track of the changing macroenvironment and make small adjustments to ensure you are growing profits while meeting the evolving needs of various stakeholders. When faced with competing priorities, you need frameworks to help you evaluate which path you should take. The business schools and consulting experts will say you need foundational documents like a company mission, vision, and core values to inform your strategy, but how do you convert ambiguous documents into a practical strategy?

Your Path to Time Management
Your company's mission, vision, and core values serve as a compass that guides you when faced with multiple decisions and uncertainty about which direction to take. Using these three foundational concepts can help you evaluate your to-do list and determine which tactics align most with your business aspirations. Business strategy is more about what you choose not to do than what you do. Staying committed to your values, knowing why your business exists, and working towards your long-term goals will give you confidence and certainty.
Conduct a brain dump to identify key tasks.
As you begin your day, list all the potential actions you can take. Think as broadly as possible. Consider what you could do to attract more customers, develop your employees, expand partnerships with key partners, and implement other strategic initiatives that could help you grow your business. By emptying your mind and getting it all on paper, you will gain clarity about all the possibilities before you. With this clarity, you can prioritize what actions you want to take to move towards your long-term goals.
Set your priorities for key tasks.
Once you have made this list, you must begin evaluating how these potential actions align with your company's mission, vision, and core values. Analyzing these tasks against these foundational documents can help you determine their relative importance. Determining their relative importance will make it easier to prioritize which tasks to do today versus those to put off for tomorrow. Planning future tasks can be an effective strategy for reducing the stress and anxiety associated with an extensive to-do list.
Determine the urgency of key tasks.
Now that you have evaluated the tasks based on relative importance, you can consider them based on urgency. If you determine that a task is urgent and important, you know it should be prioritized and completed as soon as possible. If you determine that a task is urgent but unimportant, look for someone to whom you can delegate it. The delegated task can go to employees, contractors, or vendors. When you identify that a task is not urgent, then you have an easy decision. You can either delete it from your to-do list or schedule to tackle it in the future. Correctly classifying tasks based on their urgency and importance can help you prioritize effectively.
Bring it all together.
As a small business owner, your most limited asset is time, which makes time management vital to business success. It is also the one thing you can never get back. Taking the time to prioritize your to-do list can help alleviate the stress and anxiety that come with owning a business. Will you make mistakes? Of course you will, but that is part of the learning process. What is important is not that you are error-free, but that you learn from each experience. By documenting your potential actions, making decisions based on your foundational documents, and evaluating the impact of those decisions, you will learn, grow, and improve every day. Running a business is a journey. Enjoy the ride.
If you have read this far, thank you for taking the time to review this blog. Running a small business is one of the most challenging yet rewarding endeavors you can undertake. If you would benefit from additional support and guidance running your small business, please email Executive Coach Dorian Cunion at dcunion@yourpathexecutivesolutions.com or book a session to learn more about our services.











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